I’ll be the first one to tell you that content marketing takes a lot of time and hard work. You’re investing in something from which you should expect to see a good return though. This isn’t how you gain followers or respect though. While these are great added benefits, the real point to content marketing is to make sales or gain clients. For this reason, you need to create content that is useful and helps people trust you more.
When you start looking at your content marketing in this way, your blog will be transformed from an outlet into a resource. This is because now you’re trying to appeal to your ideal clients in order to grow your own business. You’ll see your business grow and more people looking at your site every single day. In time, this will lead to more inquiries and booking for your services.
Try it! It really does work! And if you need some help along the way, don’t forget I’m available at Online Writing Biz!